Crafting Sustainable Style: The Story Behind Ejendals' New Exalters

In the fast-paced world of footwear design, where trends come and go, it’s important to us to prioritize sustainability and quality. Meet Eija Karjanmäki, the creative mind behind the latest additions to the Exalter family, the Exalter 9935 and 9995. With a background in visual arts and a passion for sustainable design, Eija brings a unique perspective to the world of shoe design.

Crafting Sustainability, One Step at a Time

When tasked with designing the new Exalters, Eija and her team had several goals in mind. Firstly, they wanted to meet the demands of eco-conscious consumers by incorporating recycled and bio-based materials into the shoes. Secondly, they aimed to enhance the Exalter family by introducing improved models while maintaining the perfect fit and construction that Exalters are known for. Lastly, they were committed to creating a durable product that would stand the test of time, reducing the need for frequent replacements and ultimately conserving natural resources.

"Quality is paramount. A truly quality product is one that lasts longer in use, outperforming several lower-quality alternatives." - Eija Karjanmäki, Footwear Designer at Ejendals

Eija Karjanmäki

Footwear Designer at JALAS, Ejendals

Drawing Inspiration from Nature and Art

For Eija, quality is paramount. She believes that a truly quality product is one that lasts longer in use, outperforming several lower-quality alternatives. This philosophy is reflected in the meticulous design process and attention to detail that goes into each pair of Exalters. By prioritizing durability and sustainability, Eija ensures that her designs not only look great but also make a positive impact on the environment.

Innovative Design with a Purpose

When it comes to the design of Exalters, Eija draws inspiration from a wide range of sources, including nature, art, and even sport cars. She describes Exalters as more than just footwear - they're a reflection of her passion for dynamic, angular design with a hint of sportiness. Each pair of Exalters features a unique design language that sets them apart from the crowd, making them instantly recognizable from a distance.

Elevating Footwear through Design and Positive Change

In conclusion, the new Exalters are more than just shoes - they're a testament to the company's commitment to sustainability, quality, and innovative design. With Eija Karjanmäki at the helm, we will continue to push the boundaries of footwear design, creating products that not only look great but also make a positive impact on the world.